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Getting your message across

LUCY BANWELL

COPYWRITING

Did you know I write awards entries?

As a specialist copywriter for housebuilders, property developers and interior designers, I write awards entries for accolades such as the What House? Awards, the Housebuilder Awards and the British Homes Awards.

Having written for major brands including Berkeley Group, Weston Homes and Hill Group, I know what the awards judges are looking for and I’m skilled at writing highly persuasive awards submissions.

With entries for most of the awards closing in May and June, I’m currently booking awards projects into my diary between 2 March and 29 May, to meet demand for the 2026 awards season.

Drop me a message to find out more about my awards writing service.

**********************************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Awards entries
↠ Website copy
↠ Property brochures
↠ Press releases
↠ Blogs
↠ Case studies
↠ Editorial articles

#interiorscopywriter #propertycopywriter #propertymarketing #awardswriter #propertyawards

Did you know I write awards entries?

As a specialist copywriter for housebuilders, property developers and interior designers, I write awards entries for accolades such as the What House? Awards, the Housebuilder Awards and the British Homes Awards.

Having written for major brands including Berkeley Group, Weston Homes and Hill Group, I know what the awards judges are looking for and I’m skilled at writing highly persuasive awards submissions.

With entries for most of the awards closing in May and June, I’m currently booking awards projects into my diary between 2 March and 29 May, to meet demand for the 2026 awards season.

Drop me a message to find out more about my awards writing service.

**********************************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Awards entries
↠ Website copy
↠ Property brochures
↠ Press releases
↠ Blogs
↠ Case studies
↠ Editorial articles

#interiorscopywriter #propertycopywriter #propertymarketing #awardswriter #propertyawards

How do you feel when someone says: ‘Shall we hop on a call?’

Is it an immediate ‘Yes’? Or does the thought of a real, live phone call fill you with dread?

I keep hearing that Gen Zers and Millennials hate phone calls and will do anything to avoid them.

Getting on the phone doesn’t faze me. Maybe because I’m old enough to have spent a good deal of my career on the phone – particularly when I was a magazine journalist.

That doesn’t mean I don’t have days when I’d rather not raise my head above the parapet. If I’m hunkered down on a writing task, or happily ‘hermitting’ my way through the day, a phone call isn’t my top priority.

But do I say ‘Yes’ to the ‘hop on a call’ question? Always. And I’ve never once regretted it.

Here’s why…
 1. I believe in communicating in the way my clients want to communicate. If they want to jump on a phone call or a video call, that’s what we do.

2. It’s often the quickest way to solve my client’s problem or to get the information I need. It avoids all the to-ing and fro-ing of email conversations.

3. A quick call is a great way to build connection and relationships. If a client sees me as a real, living, breathing person rather than as a soulless ‘supplier’, they’re more likely to remember me and choose to work with me again.

What’s your view? Are you happy to ‘hop on a call’?

📸 @pookylights Supermoon pendant in antiqued brass

***********************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Website copy
↠ Property brochures
↠ Blogs
↠ Case studies
↠ Editorial articles
↠ Awards entries
↠ Product descriptions

#freelancecopywriter #copywriter #interiorscopywriter #propertycopywriter #propertymarketing #newhomes

How do you feel when someone says: ‘Shall we hop on a call?’

Is it an immediate ‘Yes’? Or does the thought of a real, live phone call fill you with dread?

I keep hearing that Gen Zers and Millennials hate phone calls and will do anything to avoid them.

Getting on the phone doesn’t faze me. Maybe because I’m old enough to have spent a good deal of my career on the phone – particularly when I was a magazine journalist.

That doesn’t mean I don’t have days when I’d rather not raise my head above the parapet. If I’m hunkered down on a writing task, or happily ‘hermitting’ my way through the day, a phone call isn’t my top priority.

But do I say ‘Yes’ to the ‘hop on a call’ question? Always. And I’ve never once regretted it.

Here’s why…
 1. I believe in communicating in the way my clients want to communicate. If they want to jump on a phone call or a video call, that’s what we do.

2. It’s often the quickest way to solve my client’s problem or to get the information I need. It avoids all the to-ing and fro-ing of email conversations.

3. A quick call is a great way to build connection and relationships. If a client sees me as a real, living, breathing person rather than as a soulless ‘supplier’, they’re more likely to remember me and choose to work with me again.

What’s your view? Are you happy to ‘hop on a call’?

📸 @pookylights Supermoon pendant in antiqued brass

***********************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Website copy
↠ Property brochures
↠ Blogs
↠ Case studies
↠ Editorial articles
↠ Awards entries
↠ Product descriptions

#freelancecopywriter #copywriter #interiorscopywriter #propertycopywriter #propertymarketing #newhomes

To niche or not to niche?

I’m firmly in the former camp, and here’s why…

1) Having a niche means I offer a better service for my clients. As a specialist writer working solely for clients in the property and interiors sector, I’m an expert in my field. I understand your customers and I speak their language.

2) My expertise is based on my previous career. Years spent working as an interiors journalist for national titles like Ideal Home, House Beautiful, The Observer Magazine and The Telegraph benefits my clients.

3) I’ve been able to grow a reputation as a trusted copywriter in my niche, writing for brands such as COAT Paints, Formica, Amtico and Berkeley Group.

4) It makes me more memorable. Hopefully when people think of property and interiors, they think of me. This certainly works the other way around when I recommend other writers. If they’re linked to a certain niche, I’m much more likely to remember them and pass on their details.

5) I get to write about topics I love. No boring days at the coalface for me. If I was a generalist, the thought of having to tackle copy for clients in the SaaS, tech or finance sectors would send me running for the hills!!

**********************************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Website copy
↠ Property brochures
↠ Blogs
↠ Case studies
↠ Editorial articles
↠ Awards entries
↠ Product descriptions

#freelancecopywriter #copywriter #interiorscopywriter #propertycopywriter #propertymarketing #newhomes

To niche or not to niche?

I’m firmly in the former camp, and here’s why…

1) Having a niche means I offer a better service for my clients. As a specialist writer working solely for clients in the property and interiors sector, I’m an expert in my field. I understand your customers and I speak their language.

2) My expertise is based on my previous career. Years spent working as an interiors journalist for national titles like Ideal Home, House Beautiful, The Observer Magazine and The Telegraph benefits my clients.

3) I’ve been able to grow a reputation as a trusted copywriter in my niche, writing for brands such as COAT Paints, Formica, Amtico and Berkeley Group.

4) It makes me more memorable. Hopefully when people think of property and interiors, they think of me. This certainly works the other way around when I recommend other writers. If they’re linked to a certain niche, I’m much more likely to remember them and pass on their details.

5) I get to write about topics I love. No boring days at the coalface for me. If I was a generalist, the thought of having to tackle copy for clients in the SaaS, tech or finance sectors would send me running for the hills!!

**********************************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Website copy
↠ Property brochures
↠ Blogs
↠ Case studies
↠ Editorial articles
↠ Awards entries
↠ Product descriptions

#freelancecopywriter #copywriter #interiorscopywriter #propertycopywriter #propertymarketing #newhomes

I think most freelancers would agree it’s fairly easy to make us happy.

It just takes two simple steps…

1) Pat us on the back occasionally
2) Reassure us there’s more more work to come

Well, both of things happened to me yesterday…

Client 1:

“Thanks so much for your awards entry copy. Fantastic stuff, you made my job very, very easy. Thank you!”

Client 2:

“Looks like there’s some blog work coming your way, too. Maybe we could talk about a retainer?”

***********************************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Website copy
↠ Property brochures
↠ Blogs
↠ Case studies
↠ Editorial articles
↠ Awards entries
↠ Product descriptions

#freelancecopywriter #copywriter #interiorscopywriter #propertycopywriter #contentmarketing #contentwriter #propertymarketing #newhomes #musictomyears

I think most freelancers would agree it’s fairly easy to make us happy.

It just takes two simple steps…

1) Pat us on the back occasionally
2) Reassure us there’s more more work to come

Well, both of things happened to me yesterday…

Client 1:

“Thanks so much for your awards entry copy. Fantastic stuff, you made my job very, very easy. Thank you!”

Client 2:

“Looks like there’s some blog work coming your way, too. Maybe we could talk about a retainer?”

***********************************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Website copy
↠ Property brochures
↠ Blogs
↠ Case studies
↠ Editorial articles
↠ Awards entries
↠ Product descriptions

#freelancecopywriter #copywriter #interiorscopywriter #propertycopywriter #contentmarketing #contentwriter #propertymarketing #newhomes #musictomyears

Working from home isn’t so bad!

My office is on the far left of this photo. Cool and shady. Although the temptation to lie on the grass with a good book is very real today! ☀️

***************************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Website copy
↠ Blog writing
↠ Case studies
↠ Editorial articles
↠ Property brochure copy
↠ Social media posts
↠ Product descriptions

#copywriter
#interiorscopywriter
#propertycopywriter
#contentmarketing
#freelancecopywriter
#interiorswriter
#propertywriter
#interiordesign
#luxuryinteriordesign
#interiors

Working from home isn’t so bad!

My office is on the far left of this photo. Cool and shady. Although the temptation to lie on the grass with a good book is very real today! ☀️

***************************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Website copy
↠ Blog writing
↠ Case studies
↠ Editorial articles
↠ Property brochure copy
↠ Social media posts
↠ Product descriptions

#copywriter
#interiorscopywriter
#propertycopywriter
#contentmarketing
#freelancecopywriter
#interiorswriter
#propertywriter
#interiordesign
#luxuryinteriordesign
#interiors

Spot the difference…

Sir John Soane’s house in Lincoln’s Inn Fields and a stunning deVOL kitchen.

(Swipe left and you’ll see what I mean ⬅️)

A long overdue visit to Sir John Soane’s Museum today. So many designers cite this stunning house as their inspiration. And now I can see why.

The home of the legendary London architect has been preserved exactly as it was when he died in 1837. His use of colour and layers of texture is extraordinary.

Completely mind boggling to think this space was created nearly 200 years ago!

📸 @devolkitchens

@soanemuseum

***************************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Website copy
↠ Blog writing
↠ Case studies
↠ Editorial articles
↠ Property brochure copy
↠ Social media posts
↠ Product descriptions

#copywriter
#interiorscopywriter
#propertycopywriter
#contentmarketing
#freelancecopywriter
#interiorswriter
#propertywriter
#interiordesign
#luxuryinteriordesign
#interiors
#designinspo
#johnsoanemuseum
#devolkitchens

Spot the difference…

Sir John Soane’s house in Lincoln’s Inn Fields and a stunning deVOL kitchen.

(Swipe left and you’ll see what I mean ⬅️)

A long overdue visit to Sir John Soane’s Museum today. So many designers cite this stunning house as their inspiration. And now I can see why.

The home of the legendary London architect has been preserved exactly as it was when he died in 1837. His use of colour and layers of texture is extraordinary.

Completely mind boggling to think this space was created nearly 200 years ago!

📸 @devolkitchens

@soanemuseum

***************************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Website copy
↠ Blog writing
↠ Case studies
↠ Editorial articles
↠ Property brochure copy
↠ Social media posts
↠ Product descriptions

#copywriter
#interiorscopywriter
#propertycopywriter
#contentmarketing
#freelancecopywriter
#interiorswriter
#propertywriter
#interiordesign
#luxuryinteriordesign
#interiors
#designinspo
#johnsoanemuseum
#devolkitchens

Has the word ‘luxury’ had its day in property marketing?
 If everything is ‘luxury’, how does the buyer determine whether a new development is genuinely an exceptional place to live?

I’m not saying I never use it. In fact, sometimes a client will specifically request it. It’s a useful shortcut, especially when words are in short supply on hoardings or in social media ads.

You could say you should only use the word ‘luxury’ when a development is TRULY luxurious. Think Gaggenau ovens, Sub-Zero fridges and calacatta marble worktops.

But I’m starting to think the word ‘luxury’ needs to be added to my list of banned words because it’s become so ubiquitous.

Is it time for ‘luxury’ to join ‘passionate’ and ‘innovative’ in the naughty corner?

What do you think? Are there any other words you hate to see in copy for new developments?

📸 @parkmodern_london

***************************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Website copy
↠ Blog writing
↠ Case studies
↠ Editorial articles
↠ Property brochure copy
↠ Social media posts
↠ Product descriptions

#copywriter
#propertycopywriter
#contentmarketing
#freelancecopywriter
#newhomes
#interiordesign
#luxuryinteriordesign
#interiors
#designinspo

Has the word ‘luxury’ had its day in property marketing?
 If everything is ‘luxury’, how does the buyer determine whether a new development is genuinely an exceptional place to live?

I’m not saying I never use it. In fact, sometimes a client will specifically request it. It’s a useful shortcut, especially when words are in short supply on hoardings or in social media ads.

You could say you should only use the word ‘luxury’ when a development is TRULY luxurious. Think Gaggenau ovens, Sub-Zero fridges and calacatta marble worktops.

But I’m starting to think the word ‘luxury’ needs to be added to my list of banned words because it’s become so ubiquitous.

Is it time for ‘luxury’ to join ‘passionate’ and ‘innovative’ in the naughty corner?

What do you think? Are there any other words you hate to see in copy for new developments?

📸 @parkmodern_london

***************************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Website copy
↠ Blog writing
↠ Case studies
↠ Editorial articles
↠ Property brochure copy
↠ Social media posts
↠ Product descriptions

#copywriter
#propertycopywriter
#contentmarketing
#freelancecopywriter
#newhomes
#interiordesign
#luxuryinteriordesign
#interiors
#designinspo

Introducing Libby to Instagram! 🐶

She’s a parson russell terrier with a penchant for tennis balls, postmen, and chasing deer ten times her size!

Here she is with a little look back over 2024.

One dog. One tree. 12 months.

***************************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Website copy
↠ Blog writing
↠ Case studies
↠ Editorial articles
↠ Property brochure copy
↠ Social media posts
↠ Product descriptions

#copywriter
#interiorscopywriter
#propertycopywriter
#contentmarketing
#freelancecopywriter
#interiorswriter
#propertywriter
#interiordesign
#luxuryinteriordesign
#interiors
#designinspo
#dogsofinsta

Introducing Libby to Instagram! 🐶

She’s a parson russell terrier with a penchant for tennis balls, postmen, and chasing deer ten times her size!

Here she is with a little look back over 2024.

One dog. One tree. 12 months.

***************************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Website copy
↠ Blog writing
↠ Case studies
↠ Editorial articles
↠ Property brochure copy
↠ Social media posts
↠ Product descriptions

#copywriter
#interiorscopywriter
#propertycopywriter
#contentmarketing
#freelancecopywriter
#interiorswriter
#propertywriter
#interiordesign
#luxuryinteriordesign
#interiors
#designinspo
#dogsofinsta

Just back from CopyCon24

This isn’t just any kind of conference, you understand. This is a copywriting conference filled to the brim with connection, collaboration and inspiration ✨

The swish venue in Regent’s Park was packed with writers keen to share their insights and chew the fat with colleagues who actually understand what each other does for a living!

So, what did we learn? Here are a few highlights…

💡Think like your audience and always fight for your copy
@surenachande
(The writer who came up with the incredible British Airways tagline: “We’ll take it from here”)

💡 How to dig into audience data
@tasminlofthouse

💡 How @dowsingandreynolds turned conventional product descriptions into creative gold
Nick Parker @spigmite

💡 How to learn to be luckier. All you have to do is indicate! 🚗
@allcopymel

💡 Why you need to ‘Name it to tame it’ when it comes to your creative process
@dannelken

Image slightly unrelated but chosen because for me it sums up INSPIRATION in one single, glorious photo!

📸 @lonikachande @milobrown_photography

***************************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Website Copy
↠ Blog Writing
↠ Case Studies
↠ Editorial Articles
↠ Property Brochure Copy
↠ Social media posts
↠ Product Descriptions

#copywriter
#interiorscopywriter
#propertycopywriter
#contentmarketing
#freelancecopywriter
#interiorswriter
#propertywriter
#interiordesign
#luxuryinteriordesign
#interiors
#designinspo
#copycon24
#copycon

Just back from CopyCon24

This isn’t just any kind of conference, you understand. This is a copywriting conference filled to the brim with connection, collaboration and inspiration ✨

The swish venue in Regent’s Park was packed with writers keen to share their insights and chew the fat with colleagues who actually understand what each other does for a living!

So, what did we learn? Here are a few highlights…

💡Think like your audience and always fight for your copy
@surenachande
(The writer who came up with the incredible British Airways tagline: “We’ll take it from here”)

💡 How to dig into audience data
@tasminlofthouse

💡 How @dowsingandreynolds turned conventional product descriptions into creative gold
Nick Parker @spigmite

💡 How to learn to be luckier. All you have to do is indicate! 🚗
@allcopymel

💡 Why you need to ‘Name it to tame it’ when it comes to your creative process
@dannelken

Image slightly unrelated but chosen because for me it sums up INSPIRATION in one single, glorious photo!

📸 @lonikachande @milobrown_photography

***************************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Website Copy
↠ Blog Writing
↠ Case Studies
↠ Editorial Articles
↠ Property Brochure Copy
↠ Social media posts
↠ Product Descriptions

#copywriter
#interiorscopywriter
#propertycopywriter
#contentmarketing
#freelancecopywriter
#interiorswriter
#propertywriter
#interiordesign
#luxuryinteriordesign
#interiors
#designinspo
#copycon24
#copycon

Love this chair so much ❤️

Positioned in a sunny corner of my kitchen, it’s the perfect spot to read a magazine, sip a cup of coffee, or look through paint charts!

This is the ‘Calvin Armchair’ from Atkin & Thyme. Swipe left for more colours. I’m loving the bold, ‘Mustard Yellow’ option.

How do you feel about bright yellow furniture? Would you choose a mustard-coloured armchair?

📷 Calvin Armchair £599 @atkinandthyme
📷 @rachb_photography

***************************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Website Copy
↠ Blog Writing
↠ Case Studies
↠ Editorial Articles
↠ Property Brochure Copy
↠ Social media posts
↠ Product Descriptions

#copywriter
#interiorscopywriter
#propertycopywriter
#contentmarketing
#freelancecopywriter
#interiorswriter
#propertywriter
#interiordesign
#luxuryinteriordesign
#interiors
#designinspo

Love this chair so much ❤️

Positioned in a sunny corner of my kitchen, it’s the perfect spot to read a magazine, sip a cup of coffee, or look through paint charts!

This is the ‘Calvin Armchair’ from Atkin & Thyme. Swipe left for more colours. I’m loving the bold, ‘Mustard Yellow’ option.

How do you feel about bright yellow furniture? Would you choose a mustard-coloured armchair?

📷 Calvin Armchair £599 @atkinandthyme
📷 @rachb_photography

***************************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Website Copy
↠ Blog Writing
↠ Case Studies
↠ Editorial Articles
↠ Property Brochure Copy
↠ Social media posts
↠ Product Descriptions

#copywriter
#interiorscopywriter
#propertycopywriter
#contentmarketing
#freelancecopywriter
#interiorswriter
#propertywriter
#interiordesign
#luxuryinteriordesign
#interiors
#designinspo

Dulux has just announced its Colour of the Year for 2025.

‘True Joy’ is an uplifting yellow designed to inspire optimism and confidence.

What do you think? Do you like a pop of yellow?

I’ve recently found myself increasingly drawn to yellow. I have a yellow sugar bowl, a yellow handbag, and a gorgeous painting by @nickgroveartist featuring swathes of vivid yellow fields 💛

📸 @pookylights
 ********************************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Website Copy
↠ Blog Writing
↠ Case Studies
↠ Editorial Articles
↠ Property Brochure Copy
↠ Social media posts
↠ Product Descriptions

#copywriter
#interiorscopywriter
#propertycopywriter
#contentmarketing
#freelancecopywriter
#interiorswriter
#propertywriter
#interiordesign
#luxuryinteriordesign
#interiors
#designinspo
#truejoy

Dulux has just announced its Colour of the Year for 2025.

‘True Joy’ is an uplifting yellow designed to inspire optimism and confidence.

What do you think? Do you like a pop of yellow?

I’ve recently found myself increasingly drawn to yellow. I have a yellow sugar bowl, a yellow handbag, and a gorgeous painting by @nickgroveartist featuring swathes of vivid yellow fields 💛

📸 @pookylights
 ********************************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Website Copy
↠ Blog Writing
↠ Case Studies
↠ Editorial Articles
↠ Property Brochure Copy
↠ Social media posts
↠ Product Descriptions

#copywriter
#interiorscopywriter
#propertycopywriter
#contentmarketing
#freelancecopywriter
#interiorswriter
#propertywriter
#interiordesign
#luxuryinteriordesign
#interiors
#designinspo
#truejoy

As we say a reluctant goodbye to summer, I thought I’d share this image I came across recently. I don’t know the source, unfortunately, but to me it sums up everything you’d want in a holiday home. Comfortable places to relax, beautiful colours and textures, and an ever-changing sea view.

I have a Post-it note on my office wall that reads: ‘Everything you need’. It’s a reminder to keep the readers’ needs centre stage when I’m writing client copy. If you can show that a product or service is ‘Everything you need’, then you’re going to end up with some very happy customers!

*********************************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Blog Writing
↠ Website Copy
↠ Property Brochure Copy
↠ Case Studies
↠ Editorial Articles
↠ Product Descriptions
↠ Social Media Posts

#interiorswriter #propertywriter #copywriter
#freelancecopywriter
#interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#dreaminterior

As we say a reluctant goodbye to summer, I thought I’d share this image I came across recently. I don’t know the source, unfortunately, but to me it sums up everything you’d want in a holiday home. Comfortable places to relax, beautiful colours and textures, and an ever-changing sea view.

I have a Post-it note on my office wall that reads: ‘Everything you need’. It’s a reminder to keep the readers’ needs centre stage when I’m writing client copy. If you can show that a product or service is ‘Everything you need’, then you’re going to end up with some very happy customers!

*********************************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Blog Writing
↠ Website Copy
↠ Property Brochure Copy
↠ Case Studies
↠ Editorial Articles
↠ Product Descriptions
↠ Social Media Posts

#interiorswriter #propertywriter #copywriter
#freelancecopywriter
#interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#dreaminterior

The copy I created for my kitchen client @alistairflemingdesign is now live on their website.

Based in Lewes in East Sussex, this high-end kitchen designer specialises in truly exceptional, handmade kitchens.

We worked together to develop a tone of voice that would appeal directly to their target customer, reflecting their unique and elevated approach to design.

It was such a pleasure getting to know the team as I ‘got under the hood’ to find out what they do, why they do it, and how they create such extraordinary results.

Swipe left ⬅️ to read some of the copy I created for Alistair Fleming Design

📷 @paullmcraig

******************************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Website Copy
↠ Blog Writing
↠ Property Brochure Copy
↠ Case Studies
↠ Editorial Articles
↠ Product Descriptions

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration #kitchendesign #luxurykitchendesign #bespokekitchen

The copy I created for my kitchen client @alistairflemingdesign is now live on their website.

Based in Lewes in East Sussex, this high-end kitchen designer specialises in truly exceptional, handmade kitchens.

We worked together to develop a tone of voice that would appeal directly to their target customer, reflecting their unique and elevated approach to design.

It was such a pleasure getting to know the team as I ‘got under the hood’ to find out what they do, why they do it, and how they create such extraordinary results.

Swipe left ⬅️ to read some of the copy I created for Alistair Fleming Design

📷 @paullmcraig

******************************

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

↠ Website Copy
↠ Blog Writing
↠ Property Brochure Copy
↠ Case Studies
↠ Editorial Articles
↠ Product Descriptions

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration #kitchendesign #luxurykitchendesign #bespokekitchen

Loving this image from interior designer Nicola Harding. In her latest newsletter, she suggests making a simple Christmas table cloth from a length of fabric. Apparently you don’t even have to hem it. A genius idea!

How do you like your Christmas table? I find myself drawn to the non-Christmassy Christmassy looks, if you know what I mean. Mine’s going to be a linen table cloth with wide green stripes, blue glass candle holders and pink candles. Plus a vase of foraged branches with red berries.

In other news, I’m currently booking in clients for February 2024 onwards. So if you’ve been thinking about working with me, please do get in touch.

Drop me an email at lucy@lucybanwell.com or DM me and we can get your copy project booked in.

📷 @nixbynicolaharding

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration #boldinteriors #colourmyhome #ihavethisthingwithcolour

Loving this image from interior designer Nicola Harding. In her latest newsletter, she suggests making a simple Christmas table cloth from a length of fabric. Apparently you don’t even have to hem it. A genius idea!

How do you like your Christmas table? I find myself drawn to the non-Christmassy Christmassy looks, if you know what I mean. Mine’s going to be a linen table cloth with wide green stripes, blue glass candle holders and pink candles. Plus a vase of foraged branches with red berries.

In other news, I’m currently booking in clients for February 2024 onwards. So if you’ve been thinking about working with me, please do get in touch.

Drop me an email at lucy@lucybanwell.com or DM me and we can get your copy project booked in.

📷 @nixbynicolaharding

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration #boldinteriors #colourmyhome #ihavethisthingwithcolour

When I was trying to get into magazine journalism, back in the day, I landed my first proper writing job on Chat magazine.

Turns out I was in good company.

I’ve just listened to a brilliant podcast in which journalist @theothersambaker interviews food writer Grace Dent. Both of them admit to getting their ‘big break’ on Chat magazine, just like me.

If you’re not familiar with Chat, it was one of the UK’s biggest-selling magazines with a stock-in-trade of shocking, real life stories. (It's still going, but sales are dwindling, sadly.) Think cheating partners, murderous husbands, and hair-raising tales of survival.

After cutting my teeth as a journalist on Chat, I ended up as Features Editor of TV Times, before changing tack to write for publications such as House Beautiful, Real Homes, Ideal Home, The Telegraph and The Observer.

At first glance, you might think what I do now – writing for luxury brands in the property and interiors sector – is a million miles away from my first job in magazines. But many of the skills I use every day were first gained on that weekly tabloid mag.

Here’s what I learnt during my 18 months as a feature writer on one of Britain’s best-selling magazines…

🎯 Storytelling – How to capture the reader’s attention and hold on to it from the first paragraph all the way through to the final sentence.

🎯 Interviewing – How to ask tricky questions sensitively and effectively, and how to gain revealing and insightful quotes from interviewees.

🎯 Identifying news angles – How to spot a story and use the angle to create a compelling and tightly-focused narrative.

🎯 Accuracy – There’s no room for error on news-led magazines. Especially when your interviewee might be accusing someone of murder!

🎯 Working to tight deadlines – The pace on national weekly magazines is relentless, so I had to learn to research, interview and write quickly.

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration

When I was trying to get into magazine journalism, back in the day, I landed my first proper writing job on Chat magazine.

Turns out I was in good company.

I’ve just listened to a brilliant podcast in which journalist @theothersambaker interviews food writer Grace Dent. Both of them admit to getting their ‘big break’ on Chat magazine, just like me.

If you’re not familiar with Chat, it was one of the UK’s biggest-selling magazines with a stock-in-trade of shocking, real life stories. (It's still going, but sales are dwindling, sadly.) Think cheating partners, murderous husbands, and hair-raising tales of survival.

After cutting my teeth as a journalist on Chat, I ended up as Features Editor of TV Times, before changing tack to write for publications such as House Beautiful, Real Homes, Ideal Home, The Telegraph and The Observer.

At first glance, you might think what I do now – writing for luxury brands in the property and interiors sector – is a million miles away from my first job in magazines. But many of the skills I use every day were first gained on that weekly tabloid mag.

Here’s what I learnt during my 18 months as a feature writer on one of Britain’s best-selling magazines…

🎯 Storytelling – How to capture the reader’s attention and hold on to it from the first paragraph all the way through to the final sentence.

🎯 Interviewing – How to ask tricky questions sensitively and effectively, and how to gain revealing and insightful quotes from interviewees.

🎯 Identifying news angles – How to spot a story and use the angle to create a compelling and tightly-focused narrative.

🎯 Accuracy – There’s no room for error on news-led magazines. Especially when your interviewee might be accusing someone of murder!

🎯 Working to tight deadlines – The pace on national weekly magazines is relentless, so I had to learn to research, interview and write quickly.

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration

A view from the venue for yesterday’s CopyConX. The tenth annual copywriting conference from ProCopywriters.

A fabulous day of learning and inspiration at the Royal College of Physicians in Regents Park 🤓

So lovely to meet/re-meet/get to know lots of my lovely fellow copywriters ✨

@janeshepley
@kapackham
@healthwriteruk
@jackiebarriecopywriter
@kath.finney
@kamalanair
@wordserviceuk

Until next year! 🤩

#copycon23
#copywriting
#interiorscopywriter #propertycopywriter #copywriter
#interiorswriter #propertywriter #interiorsjournalist #contentwriter
#copyconx

A view from the venue for yesterday’s CopyConX. The tenth annual copywriting conference from ProCopywriters.

A fabulous day of learning and inspiration at the Royal College of Physicians in Regents Park 🤓

So lovely to meet/re-meet/get to know lots of my lovely fellow copywriters ✨

@janeshepley
@kapackham
@healthwriteruk
@jackiebarriecopywriter
@kath.finney
@kamalanair
@wordserviceuk

Until next year! 🤩

#copycon23
#copywriting
#interiorscopywriter #propertycopywriter #copywriter
#interiorswriter #propertywriter #interiorsjournalist #contentwriter
#copyconx

Sadly, I can’t make it to Decorex this week, but couldn’t resist posting a few images from one of the biggest events of the interiors calendar.

Here are some of the brands that would have been top of my list to visit if I’d been there in person this week…

@tinkerandtallulah
@linwood_fabric
@pookylights
@woodchipandmagnolia
@curiousastudio
@neptunehomeofficial
@sedilia_london

Wishing everyone a brilliant #decorex2023 🙌

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration #boldinteriors #colourmyhome #ihavethisthingwithcolour

Sadly, I can’t make it to Decorex this week, but couldn’t resist posting a few images from one of the biggest events of the interiors calendar.

Here are some of the brands that would have been top of my list to visit if I’d been there in person this week…

@tinkerandtallulah
@linwood_fabric
@pookylights
@woodchipandmagnolia
@curiousastudio
@neptunehomeofficial
@sedilia_london

Wishing everyone a brilliant #decorex2023 🙌

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration #boldinteriors #colourmyhome #ihavethisthingwithcolour

A flashback to my trip to @gararockhotel earlier in the summer.

The first pic was the view from my room at night. Incredible! But then this place is all about the views. And access to what feels like your own private beach as you trot down to the seashore below the South West Coast Path.

I first came across Gara Rock Hotel a few years ago thanks to Jojo Barr of @houseninedesign . She designed some of the interiors including (I think!) the stunning bar which is open to the elements on one side. The perfect place for a pre-dinner G&T!

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog
#vitaminsea
#luxuryhotels

A flashback to my trip to @gararockhotel earlier in the summer.

The first pic was the view from my room at night. Incredible! But then this place is all about the views. And access to what feels like your own private beach as you trot down to the seashore below the South West Coast Path.

I first came across Gara Rock Hotel a few years ago thanks to Jojo Barr of @houseninedesign . She designed some of the interiors including (I think!) the stunning bar which is open to the elements on one side. The perfect place for a pre-dinner G&T!

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog
#vitaminsea
#luxuryhotels

Spent a wonderful day at the Chelsea Design Centre on Monday, exploring the new collections for Focus 23.

I attended inspiring talks from @blithfieldandco @hillhouseinteriors and @colefaxandfowler , and made some brilliant new connections across the industry.

📷 @sanderson1860
@julianchichesterltd
@westonebathrooms
@portaromanauk
@artewalls

#FOCUS23atDCCH
#LondonDesignFestival
#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration #boldinteriors #colourmyhome #ihavethisthingwithcolour

Spent a wonderful day at the Chelsea Design Centre on Monday, exploring the new collections for Focus 23.

I attended inspiring talks from @blithfieldandco @hillhouseinteriors and @colefaxandfowler , and made some brilliant new connections across the industry.

📷 @sanderson1860
@julianchichesterltd
@westonebathrooms
@portaromanauk
@artewalls

#FOCUS23atDCCH
#LondonDesignFestival
#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration #boldinteriors #colourmyhome #ihavethisthingwithcolour

Ever wondered how you can work with me?

Wonder no more. Here’s a quick rundown of my key services…

BLOG POSTS
↠ Informative, engaging and original content written by a specialist writer with unique insight into the property and interiors sector.
↠ Trends posts, news stories, interviews, behind-the-scenes pieces.
↠ A constant stream of fresh ideas to ensure your blog is fresh, authoritative and a must-read for your audience.

“Each blog reads like a little story and Lucy’s expertise in interiors shines through.”
COAT Paints

BESPOKE WEBSITE COPY
↠ Compelling copy for interior designers, interiors brands and home-related retailers.
↠ Clear, easy-to-read copy that sounds like you – only better! Simple messaging that gets across the unique aspects of your product or service, using language that speaks specifically to your target audience.
↠ Captivating About pages, compelling case studies, step-by-step Services pages.

“It continues to be a pleasure working with Lucy and I would wholeheartedly recommend her."
Roselind Wilson Design

BROCHURES
↠ Brochure copy for national UK house builders such as Berkeley Group, Hill Group and Weston Homes.
↠ Copy for property developers, architects and kitchen brands.
↠ Highly targeted brochure copy that is finely tuned to the unique needs of your audience.

“Lucy goes above and beyond to get to the heart of what we're offering to create a brochure that speaks directly and effectively to our prospective buyers.”
Grace Homes

📷 @sofadotcom

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration #boldinteriors #colourmyhome #ihavethisthingwithcolour

Ever wondered how you can work with me?

Wonder no more. Here’s a quick rundown of my key services…

BLOG POSTS
↠ Informative, engaging and original content written by a specialist writer with unique insight into the property and interiors sector.
↠ Trends posts, news stories, interviews, behind-the-scenes pieces.
↠ A constant stream of fresh ideas to ensure your blog is fresh, authoritative and a must-read for your audience.

“Each blog reads like a little story and Lucy’s expertise in interiors shines through.”
COAT Paints

BESPOKE WEBSITE COPY
↠ Compelling copy for interior designers, interiors brands and home-related retailers.
↠ Clear, easy-to-read copy that sounds like you – only better! Simple messaging that gets across the unique aspects of your product or service, using language that speaks specifically to your target audience.
↠ Captivating About pages, compelling case studies, step-by-step Services pages.

“It continues to be a pleasure working with Lucy and I would wholeheartedly recommend her."
Roselind Wilson Design

BROCHURES
↠ Brochure copy for national UK house builders such as Berkeley Group, Hill Group and Weston Homes.
↠ Copy for property developers, architects and kitchen brands.
↠ Highly targeted brochure copy that is finely tuned to the unique needs of your audience.

“Lucy goes above and beyond to get to the heart of what we're offering to create a brochure that speaks directly and effectively to our prospective buyers.”
Grace Homes

📷 @sofadotcom

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration #boldinteriors #colourmyhome #ihavethisthingwithcolour

Loving this new range of stunning, hand-dyed rugs made from Tibetan wool and Chinese silk. A collaboration between Knots Rugs and the artist Natascha Maksimovic.

Available in more than 38 different colourways, the collection will launch in London at Decorex, 8-11 October.

Anyone else coming to Decorex this year? I’m hoping to be there. I love catching up with the latest innovations in the interiors world and feeling fully inspired for the season ahead 🏡🌈🏡

@knotsrugs
@natmaks
@decorex_international

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration #boldinteriors #colourmyhome #ihavethisthingwithcolour

Loving this new range of stunning, hand-dyed rugs made from Tibetan wool and Chinese silk. A collaboration between Knots Rugs and the artist Natascha Maksimovic.

Available in more than 38 different colourways, the collection will launch in London at Decorex, 8-11 October.

Anyone else coming to Decorex this year? I’m hoping to be there. I love catching up with the latest innovations in the interiors world and feeling fully inspired for the season ahead 🏡🌈🏡

@knotsrugs
@natmaks
@decorex_international

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration #boldinteriors #colourmyhome #ihavethisthingwithcolour

My friend and I often joke about putting the ‘free’ in freelance.

Need to meet up on a weekday to visit an art exhibition? It’s putting the ‘free’ in freelance. Fancy getting together for a day of co-working camaraderie? It’s putting the ‘free’ in freelance.

Because what’s the point in being self-employed if you can’t work flexibly? We both work long hours and relish the fact that we call the shots when it comes to when and where we work.

The day before yesterday was just such an occasion. But this time my ‘freelance’ buddy was my 16-year-old son. We both love to play tennis, so we headed to Wimbledon for the day as a post-GCSE treat. Am I still chasing my tail, catching up on a whole day out of the office? Yes. Was it worth it? A hundred times, yes!

🏡 Apologies for the non-interiors-related post. Full service on beautiful homes, kitchens and accessories will resume shortly! 🏡

************************
Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #flexibleworking

My friend and I often joke about putting the ‘free’ in freelance.

Need to meet up on a weekday to visit an art exhibition? It’s putting the ‘free’ in freelance. Fancy getting together for a day of co-working camaraderie? It’s putting the ‘free’ in freelance.

Because what’s the point in being self-employed if you can’t work flexibly? We both work long hours and relish the fact that we call the shots when it comes to when and where we work.

The day before yesterday was just such an occasion. But this time my ‘freelance’ buddy was my 16-year-old son. We both love to play tennis, so we headed to Wimbledon for the day as a post-GCSE treat. Am I still chasing my tail, catching up on a whole day out of the office? Yes. Was it worth it? A hundred times, yes!

🏡 Apologies for the non-interiors-related post. Full service on beautiful homes, kitchens and accessories will resume shortly! 🏡

************************
Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector.

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #flexibleworking

Lovely afternoon spent wandering around Oundle Open Gardens with my flower-loving mum.

Top of my list was Cobthorne, the vast 17th Century town house which is home to the Head of Oundle School. Two acres of idyllic gardens slap bang in the middle of town make it a joy to behold.

I also loved the pretty courtyard oasis at the rear of Queen Annes House on West Street. The perfect spot for a morning coffee.

Many thanks to @creativeoundle for organising a great event.

#oundleopengardens
#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting
#propertycopywriter
#interiorscopywriter #interiordesign #designinspo
#interiorsblog #homeinteriors #homeinspiration

Lovely afternoon spent wandering around Oundle Open Gardens with my flower-loving mum.

Top of my list was Cobthorne, the vast 17th Century town house which is home to the Head of Oundle School. Two acres of idyllic gardens slap bang in the middle of town make it a joy to behold.

I also loved the pretty courtyard oasis at the rear of Queen Annes House on West Street. The perfect spot for a morning coffee.

Many thanks to @creativeoundle for organising a great event.

#oundleopengardens
#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting
#propertycopywriter
#interiorscopywriter #interiordesign #designinspo
#interiorsblog #homeinteriors #homeinspiration

Check out this stunning hit of yellow loveliness from @aradastoves

I absolutely love how the vibrant yellow pops against the dark teal of the fireplace.

We’re in the process of getting a wood burner installed, but we’ve gone for a ‘safe’ anthracite colour because there’s already a lot of colour going on in our sitting room. This beauty is making me have second thoughts, however!

📷 @aradastoves Hamlet Solution 4 in Raincoat yellow. Priced from £999.

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration #boldinteriors #colourmyhome #ihavethisthingwithcolour

Check out this stunning hit of yellow loveliness from @aradastoves

I absolutely love how the vibrant yellow pops against the dark teal of the fireplace.

We’re in the process of getting a wood burner installed, but we’ve gone for a ‘safe’ anthracite colour because there’s already a lot of colour going on in our sitting room. This beauty is making me have second thoughts, however!

📷 @aradastoves Hamlet Solution 4 in Raincoat yellow. Priced from £999.

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration #boldinteriors #colourmyhome #ihavethisthingwithcolour

Keep an eye out for the new series of Interior Design Masters which starts tonight at 8pm on BBC1.

So who do we think is going to win the fourth series of the BBC’s hit interiors show? Well, I’ve managed to get my hands on a preview of the first episode, and there’s some serious talent on show.

My money’s on Charlotte Fisher, a flame-haired lawyer from the north east with a passion for colour.

Mind you, I also really like Jack Kinsey who’s into a grand country house aesthetic despite his baby-faced appearance!

But there’s everything to play for as ten fresh-faced interior designers fight it out over the next eight weeks for a chance to win a commercial design contract.

Expect star turns from big name designer judges including @jonathanadler @matthewwilliamson @sophierobinsoninteriors @llewelynbowen

Resident judge @michelleogundehin will be in charge of the eliminations and @chattyman is hosting.

@thehousethatcharlottebuilt
@jackkinsey
@interiordesignmasters_tv

#interiordesignmasters
#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration
#interiordesign

Keep an eye out for the new series of Interior Design Masters which starts tonight at 8pm on BBC1.

So who do we think is going to win the fourth series of the BBC’s hit interiors show? Well, I’ve managed to get my hands on a preview of the first episode, and there’s some serious talent on show.

My money’s on Charlotte Fisher, a flame-haired lawyer from the north east with a passion for colour.

Mind you, I also really like Jack Kinsey who’s into a grand country house aesthetic despite his baby-faced appearance!

But there’s everything to play for as ten fresh-faced interior designers fight it out over the next eight weeks for a chance to win a commercial design contract.

Expect star turns from big name designer judges including @jonathanadler @matthewwilliamson @sophierobinsoninteriors @llewelynbowen

Resident judge @michelleogundehin will be in charge of the eliminations and @chattyman is hosting.

@thehousethatcharlottebuilt
@jackkinsey
@interiordesignmasters_tv

#interiordesignmasters
#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration
#interiordesign

Hands up if you’re ready to give winter the big heave-ho? 🙋‍♀️

Tell you what, how about we turn our thoughts to spring and a spot of light entertaining?

With this in mind, I thought I’d share a few lovely tablescape images that have caught my eye recently…

Swipe left ⬅️ for more

📷 1 @dressfordinnertablescapes
📷 2 @micucci_interiors
📷 3 @sassandbelle
📷 4 @torimurphytextiles
📷 5 @truffletablescapes

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration
#interiordesign
#springisintheair

Hands up if you’re ready to give winter the big heave-ho? 🙋‍♀️

Tell you what, how about we turn our thoughts to spring and a spot of light entertaining?

With this in mind, I thought I’d share a few lovely tablescape images that have caught my eye recently…

Swipe left ⬅️ for more

📷 1 @dressfordinnertablescapes
📷 2 @micucci_interiors
📷 3 @sassandbelle
📷 4 @torimurphytextiles
📷 5 @truffletablescapes

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration
#interiordesign
#springisintheair

How about this for a stunning kitchen full of character and texture? It’s from the portfolio of my new client @alistairflemingdesign who specialise in truly exceptional, handmade kitchens.

The kitchen was cleverly designed to work around an ancient oak support, featuring pale carrara marble worktops and cabinetry painted in @littlegreenepaintcompany French Grey.

Alistair Fleming Design have brought me on board to help rewrite their website. Their approach to each bespoke kitchen they make is uniquely personal. And they’re adept at combining traditional cabinetmaking techniques with cutting edge, innovative design.

It’s been a real pleasure getting to know the team as I find out more about what they do, why they do it, and how they create such extraordinary results.

Swipe left ⬅️ for more shots of this gorgeous kitchen

@1690coachhouse

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration
#interiordesign #kitchendesign #luxurykitchendesign #bespokekitchen

How about this for a stunning kitchen full of character and texture? It’s from the portfolio of my new client @alistairflemingdesign who specialise in truly exceptional, handmade kitchens.

The kitchen was cleverly designed to work around an ancient oak support, featuring pale carrara marble worktops and cabinetry painted in @littlegreenepaintcompany French Grey.

Alistair Fleming Design have brought me on board to help rewrite their website. Their approach to each bespoke kitchen they make is uniquely personal. And they’re adept at combining traditional cabinetmaking techniques with cutting edge, innovative design.

It’s been a real pleasure getting to know the team as I find out more about what they do, why they do it, and how they create such extraordinary results.

Swipe left ⬅️ for more shots of this gorgeous kitchen

@1690coachhouse

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration
#interiordesign #kitchendesign #luxurykitchendesign #bespokekitchen

A much-needed half term weekend away at @crowncottagenorfolk with the boys. Enjoying the beautiful Norfolk light, exquisite interiors and the lovely company of @editorsdalylife and her brood. Happy days! 🥰

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration

A much-needed half term weekend away at @crowncottagenorfolk with the boys. Enjoying the beautiful Norfolk light, exquisite interiors and the lovely company of @editorsdalylife and her brood. Happy days! 🥰

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration

In Brighton today for the 2022 Copywriting Conference. A great chance to invest in my skills and hang out with a load of other lovely copywriters 🤓

#CopyCon22
#interiorswriter
#interiorscopywriter
#propertywriter
#propertycopywriter
#copywriter
#contentwriter #copywriting #interiordesign #designinspo
#interiorinspo
#interiors #luxuryinteriordesign
#interiorsblog

In Brighton today for the 2022 Copywriting Conference. A great chance to invest in my skills and hang out with a load of other lovely copywriters 🤓

#CopyCon22
#interiorswriter
#interiorscopywriter
#propertywriter
#propertycopywriter
#copywriter
#contentwriter #copywriting #interiordesign #designinspo
#interiorinspo
#interiors #luxuryinteriordesign
#interiorsblog

It’s all about the cosy factor as we head into the colder months, so I thought I’d share a few warm and welcoming shots that have caught my eye recently 🍂

Swipe left ⬅️ for more

📷 1 @theloungeco
📷 2 @secretlinenstore
📷 3 @wayfairuk
📷 4 @the_pig_hotels
A pic I took while staying at The Pig earlier this year. Most definitely not a professional shot!

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration

It’s all about the cosy factor as we head into the colder months, so I thought I’d share a few warm and welcoming shots that have caught my eye recently 🍂

Swipe left ⬅️ for more

📷 1 @theloungeco
📷 2 @secretlinenstore
📷 3 @wayfairuk
📷 4 @the_pig_hotels
A pic I took while staying at The Pig earlier this year. Most definitely not a professional shot!

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration

Let’s go outside…

Summer is here and what better excuse for some colourful, al fresco dining shots? ☀️

Swipe left ⬅️ for more

📷 1 @sarahravensgarden
📷 2 @wayfairuk
📷 3 @lights4fun

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration
#diningalfresco
#alfrescoliving

Let’s go outside…

Summer is here and what better excuse for some colourful, al fresco dining shots? ☀️

Swipe left ⬅️ for more

📷 1 @sarahravensgarden
📷 2 @wayfairuk
📷 3 @lights4fun

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration
#diningalfresco
#alfrescoliving

For those of you who don't know me, I thought I'd do a little intro re who I am and what I do…

Hello 👋 I'm Lucy and I'm a freelance copywriter for clients in the property and interiors sector.

🏡 Bringing a journalist's eye for detail and story, I specialise in creating content for the property and interiors sector.

🏡 My clients include interiors brands, interior designers and house builders. I also work with some of the UK's leading ad agencies, creating copy for their clients.

🏡 I write awards entries, blogs, web content, press releases, articles, product descriptions and brochure copy. Basically anything word-related that my clients choose to outsource to me.

🏡 With more than 20 years' experience working in PR, journalism and marketing, I create copy for my clients which speaks uniquely to their customers' needs.

📷 @rachb_photography

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration

For those of you who don't know me, I thought I'd do a little intro re who I am and what I do…

Hello 👋 I'm Lucy and I'm a freelance copywriter for clients in the property and interiors sector.

🏡 Bringing a journalist's eye for detail and story, I specialise in creating content for the property and interiors sector.

🏡 My clients include interiors brands, interior designers and house builders. I also work with some of the UK's leading ad agencies, creating copy for their clients.

🏡 I write awards entries, blogs, web content, press releases, articles, product descriptions and brochure copy. Basically anything word-related that my clients choose to outsource to me.

🏡 With more than 20 years' experience working in PR, journalism and marketing, I create copy for my clients which speaks uniquely to their customers' needs.

📷 @rachb_photography

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration

I’ve got a bit of #lampinspo for you today in the form of these delicious portable lamps from @pookylights

Cordless, rechargeable and dimmable, these little lamps are a real game changer.

Light up corners of your home where wires won’t reach, or take these lamps outside for the ultimate al fresco dining experience.

Pictured here is the Phileas table lamp in antique bronze, designed by Matthew Williamson. But check out the whole range for some gorgeous colours and textures ❤️

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration
#colourmyworld #mycolourfulhome #colourmyhome #boldinteriors #colourpop
#pookylights

I’ve got a bit of #lampinspo for you today in the form of these delicious portable lamps from @pookylights

Cordless, rechargeable and dimmable, these little lamps are a real game changer.

Light up corners of your home where wires won’t reach, or take these lamps outside for the ultimate al fresco dining experience.

Pictured here is the Phileas table lamp in antique bronze, designed by Matthew Williamson. But check out the whole range for some gorgeous colours and textures ❤️

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration
#colourmyworld #mycolourfulhome #colourmyhome #boldinteriors #colourpop
#pookylights

The sun is shining and I’m off to the New Forest for the weekend to celebrate my oldest friend’s big birthday. Happy days! ☀️

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration

The sun is shining and I’m off to the New Forest for the weekend to celebrate my oldest friend’s big birthday. Happy days! ☀️

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration

Feeling blue? Check out my top tips on how to lift your mood with colour this Blue Monday in the latest blog I’ve written for @coatpaints 🌈

Link in bio ⬆️

Image slightly unrelated, but a bathroom like this would certainly lift my spirits! 😍

📸 @kastconcretebasins

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration #bluemonday
#colourmyworld #mycolourfulhome #colourmyhome #boldinteriors #colourpop

Feeling blue? Check out my top tips on how to lift your mood with colour this Blue Monday in the latest blog I’ve written for @coatpaints 🌈

Link in bio ⬆️

Image slightly unrelated, but a bathroom like this would certainly lift my spirits! 😍

📸 @kastconcretebasins

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign
#interiorsblog #homeinteriors #homeinspiration #bluemonday
#colourmyworld #mycolourfulhome #colourmyhome #boldinteriors #colourpop

Hands up who loves a nook? 🙌

There’s something so inviting and cocooning about a beautiful, built-in bed. It takes you back to the childlike joy of dens and deliciously cosy spaces. And what about a built-in bath with library shelves? This is the dream, right? 📚

Anyway, here are some of my favourite nook images for your delectation. Enjoy! 💤

⬅️ 📷 From left to right
1 @studiopeake
2 @sabbeinteriordesign
3 & 4 @veere_grenney

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #blogwriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign #homeinteriors #homeinspiration #colourmyworld #mycolourfulhome #colourmyhome #boldinteriors #colourpop #bednook #canopybed

Hands up who loves a nook? 🙌

There’s something so inviting and cocooning about a beautiful, built-in bed. It takes you back to the childlike joy of dens and deliciously cosy spaces. And what about a built-in bath with library shelves? This is the dream, right? 📚

Anyway, here are some of my favourite nook images for your delectation. Enjoy! 💤

⬅️ 📷 From left to right
1 @studiopeake
2 @sabbeinteriordesign
3 & 4 @veere_grenney

#interiorswriter #propertywriter #copywriter #interiorsjournalist #contentwriter #copywriting #interiorscopywriter #blogwriter #interiordesign #designinspo #interiorinspo #interiors #luxuryinteriordesign #homeinteriors #homeinspiration #colourmyworld #mycolourfulhome #colourmyhome #boldinteriors #colourpop #bednook #canopybed

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ABOUT LUCY BANWELL COPYWRITING

So you need a writer who can capture the essence of your brand and effectively communicate your company's unique message? That's where I come in. I’m an experienced, freelance copywriter specialising in property and interiors. I create engaging copy for websites, awards entries, brochures, press releases and blogs for a range of clients – both in-house and agency.

COMPLETED PROJECTS

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