Typically, I’ll guide you through the following stages from first enquiry to completed project…   1.  Getting to know you   First up, we’ll have an initial chat to make sure I’m going to be the right fit for your needs. You can get a sense of my approach and my experience, and I can assess your copy requirements and see how I might be able to help.   2.  Let’s talk money & timing   If you decide to work with me, we’ll discuss fees and timescales to make sure our budgets and d

With more than 25 years’ experience as a journalist and editor, these things come naturally to me…   Storytelling – How to capture the reader’s attention and hold on to it from the first paragraph all the way through to the final sentence.   Interviewing – I often include interviews with subject matter experts in the articles, blogs and press releases I create for my clients. This creates original, insightful content that helps build topical authority.   Identifying angles an

Well, maybe not yet. But I will be once we’ve worked together.   Not because I’ll be grateful for the work (although I will be) but because I’ll become your brand’s ultimate cheerleader.   I recently read an interview with Will Awdry, a writer for brands such as Adidas, Mercedes and Dove, in which he said copywriters need to become a fan of a brand to write effective copy. We can’t sit on the fence. We have to live, breathe and champion the product. And I couldn’t agree more.

"Why should I hire a copywriter? I can write perfectly well, thank you very much." Yes, you may be a perfectly good writer, but that doesn't mean you're the best person to write about your business. Copywriters aren't just people who happened to be good at English at school. We're experts in the power of persuasion. Word ninjas, if you like. We can create a clear voice for your business, bringing aspects of psychology, creativity and brand expertise to bear on the copy we cr

While on a call with a new client recently, I ‘warned’ them that the copy I create for them might, at first glance, appear simple. It...