WHY USE A COPYWRITER WITH A JOURNALISM BACKGROUND?

With more than 25 years’ experience as a journalist and editor, these things come naturally to me…

Storytelling – How to capture the reader’s attention and hold on to it from the first paragraph all the way through to the final sentence.

Interviewing – I often include interviews with subject matter experts in the articles, blogs and press releases I create for my clients. This creates original, insightful content that helps build topical authority.

Identifying angles and news hooks – How to spot a story and use the angle to create a compelling and tightly-focused narrative.

Accuracy – There’s no room for error on the news-led publications I’ve written for. It’s second nature to me to ensure everything I write for you is correct, with no detail overlooked.

Writing headlines – How to write scannable, compelling headlines. Essential for easy-to-read web copy and for achieving high open rates with email.

Working to tight deadlines – The pace on national weekly magazines is relentless, so I had to learn to research, interview and write quickly.

Thinking of outsourcing your copywriting requirements? Drop me an email here to find out more.