DID YOU KNOW I’M YOUR BIGGEST FAN?

Well, maybe not yet. But I will be once we’ve worked together.

Not because I’ll be grateful for the work (although I will be) but because I’ll become your brand’s ultimate cheerleader.

I recently read an interview with Will Awdry, a writer for brands such as Adidas, Mercedes and Dove, in which he said copywriters need to become a fan of a brand to write effective copy. We can’t sit on the fence. We have to live, breathe and champion the product. And I couldn’t agree more.

When I work with your brand, I dig deep in my research to fully understand what makes you stand out and what makes your customers tick. I become an ‘expert’ in your brand and the market in which you operate. I’m a fully signed up, pom-pom waving cheerleader.

For example, last week I was writing for a luxury hardware brand. Think posh knobs and handles. There are a number of companies operating in this sector, all making similar claims about their heritage, quality and service.

As part of my research, I sought out the micro-differences between ‘my’ brand and its competitors, leveraging those USPs to create highly persuasive copy.

And in the process of convincing the consumer to buy from this brand, I also convinced myself. I’m all in. A die-hard fan.

Thinking of outsourcing your web copy, awards entry or blog? Drop me a line here to find out more.